With the biggest circulation and largest readership, The Times of India is the leading English newspaper in India. This gives it the kind of reach that all kinds of advertisers need to gain maximum exposure for the products or services that they are promoting. For a small business, the best way is to mould your advertising strategy according to The Times of India’s schedules. Small businesses can profit more by cutting their budgets according to The Times of India’s rates on special days. These are days on which the newspaper gets the best response for a specific issue.
 
As a small businessman, your prime responsibility in your quest for higher profits is your budget. Therefore, you can benefit from advertising in The Times of India without incurring the high costs of their display advertisements by using their classified columns. Here, too, you have the choice of simple, purely text-classified and display-classified advertising (in which small visuals like your logo can be included). Even small display ads can be inserted if they are expertly designed.

To make things easier for yourself, you can avail of the free online services of myadvtcorner.com or adinnewspaper. Both are part of a fully INS-accredited all-services advertising agency, Mind Makers Communications Pvt Ltd. That gives you free, direct access to media expertise to reach any edition of The Times of India (and other newspapers in any language) anywhere in India on any day you want (provided you give sufficient time).

Beyond the media assistance, you can enhance the impact of your advertisement through myadvtcorner.com because the advertising agency’s professional copywriting and visualising expertise are at your disposal free of charge. 

A key element while planning the release of your advertisement is that the Focus Day of business advertising in The Times of India is Tuesday. So, if you want to advertise any services ensure that you give your advertisement on Friday. The Times of India’s advertising rates for business and service advertising are very reasonable on that day and may be more suitable for a small business’s budget.

Then again, If you release your business advertisement in The Times of India during festivals, you will get far better responses. However, there will be some fluctuation in the demand of different services and businesses. Therefore, it is advisable to identify the demand of your product during certain periods of time and publish your advertisement accordingly.

On the other hand, if your business is showing signs of growth, you can enter into long-term advertising plans with The Times of India. These can be worked out through Mind Makers Communications, available at your house or office through myadvtcorner.com .