California, U.S. – Daisy & Blu, makers of creative nursery rhyme themed baby children’s wear, is taking to the popular crowdfunding site Kickstarter to shore up publicity and support for the unique wear. With an already growing market for their beautiful products, Daisy & Blu are looking to interested parties to support their business.
Founder and chief designer Sherry West, has taken her expertise in high-end sweater design to come up with the ‘next big thing’ in children’s apparel, accessories and home furnishings. The appealing designs have caught the eye of many, and increasing demand means more funds are required. Through the Kickstarter campaign, Daisy & Blu hope to raise funds to purchase sample lines from the company’s manufacturing partners in Asia so that national sales representatives in the U.S. are able to distribute them to eager customers.
Furthermore, raised funds will be used to purchase a proprietary CAD system that “is unique to sweater knits and compatible with the capabilities and technology of our manufacturing partners to better meet the demand of specialty retailers and our target customers,” according to Sherry West.
Daisy & Blu has set a target goal of $35,000, and the path to that goal is laden with special rewards to contributors. Pledges ranging from as low as $5 to more than $2,500 are acceptable, with various categories along the way to get contributors excited. Interested contributors have until Wednesday June 11, 2014 to get their contributions in and share the project with their friends and networks on social media.
With just about 5 days left, the campaign has achieved more than 50% funding, and persons on the fence still have time to make their contributions.
Depending on the sponsorship level, contributors have an array of rewards to satiate their imaginations. Daisy and Blu has made a conscious effort to avoid repetition when it comes to rewards, and sponsors will certainly appreciate the different rewards at each increasing level. Rewards can be checked out at the project’s Kickstarter page here.
Once the funding period ends, Daisy and Blu looks to deliver rewards to its project sponsors by October 2014 at the very latest.
Sherry West summarizes the campaign aptly:
“Startup companies like ours are usually not in the position to place huge orders like our larger competitors and therefore we may not get priority with the factories if we do not plan far enough in advance. Thankfully, we have taken the necessary precautions and have planned well to produce sponsorship rewards, provided we reach our funding goal.”
About Daisy & Blu
Daisy & Blu is the branded division of Rhyme & Reason International LLC, which has taken the age-old craft of hand knitting to create heirloom quality memories through state of the art knitting technology and unique design concepts. At the helm of the company is Sherry West, the President and Chief Creative Officer who has won awards as a fashion designer, and looks to take the company to greater success through visionary design and leadership.