By Chris Alan,

If you are an SEO expert, you must be familiar with these two terms, Panda and Penguin. In the recent past, some websites faced a great loss due to the Penguin update of Google. This action by Google has left many SEO experts thinking about the main difference between the Panda and the Penguin update. In this article, you will get to know the basic difference between these two updates. Here you go:

-          Google Panda

According to Google, the main purpose of this update is to let the readers view only high quality and informative content on Google. For this reason, Google has picked up those websites that have extremely low content. These websites were ranked down. Besides this, Google also selected those websites that have good quality content. These websites of high content quality were ranked high. This type of penalty was imposed for the first time. The pages that were ranked low were actually not spammed but their content was of low quality. This sort of content was just focused keywords in it. The keywords are overstuffed and the readers do not get any knowledge after reading it. Under the Panda penalty, if some of the pages of any website have thin content, the entire website will be penalized.

-          Google Penguin

As far as Google Penguin is concerned, this update was meant to rank down those websites who are involved in spamming. This spamming includes stuffing of keywords and other means of black hat SEO. Some experts have given the advice that websites should keep ion checking their Google webmaster accounts email in order to know if Google has warned them for doing black hat SEO. Besides this, it will let do SEO as per the guidelines given by Google.

Both of these updates have affected only those websites who are going out of track. If you do not want to be penalized by Google, use original way of doing search engine optimization. Keep in mind that you should upload high quality content and keywords in your content should be relevant with your topic. You can contact with a professional seo firm india to get high quality service. Dallas seo firm is also famous for providing high quality SEO services. Since only professional experts are well aware about the Google guidelines, you will need to search the best seo firm in order to get a high rank on the search engine.