Effectively immediate, Mulberry Group has announced that Thierry Andretta has become a member of its board as an independent, non-executive director.
"We look forward to working with [Andretta] as we continue to build Mulberry into a global luxury brand," commented Godfrey Davis, Mulberry's executive chairman, to WWD.
Presently, Andretta is chief executive officer of the Italian jewelry brand Buccellati and previously had a comparable role at Lanvin, according to WWD.
Additionally, Andretta has worked for brands that included: Moschino, the former Gucci Group, LVMH Moët Hennessy Louis Vuitton, Céline and Emanuel Ungaro, which were all in senior executive roles.
This appointment is just one of the changes, especially as of late, that have swept across Mulberry.
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Just this past March, after an unsuccessful two years as the CEO of Mulberry, Bruno Guillon stepped down from his executive role at the British brand. His resignation was effective immediately.
Additionally, the brand is still in search of a creative director after Emma Hill quit last year due to disagreements with Guillon regarding strategy. Additionally, Mulberry did not hold a fall 2014 runway show because it had not finalized its creative director search. Instead, the brand hosted a presentation during which Cara Delevingne unveiled a collection of handbags she designed for the label.
There are also changes in the Mulberry product offering to once again include more affordable handbags.
When Guillon was brought on, he worked to bring more manufacturing to Britain, but it came at a cost to the consumers.
"The price of quality leather hides has risen more than 20% a year, and we are now making more in the UK. So prices have to rise," Guillon commented to The Independent.
"When you see the time and skill that goes into these creations, you understand the cost."
Since then, after Mulberry saw declining profits, the brand launched a lower-priced line, the Tessie bags, in April in a move to help maintain their current UK clients, which make up more than 60% of their sales, according to The Guardian.
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