Smartphone hardware and software interactions
- Preloaded software is all give too much headaches, mobile phone users like to keep "clean white" status, what software you are best of the best, but you need some software, but everyone has different needs for software.
- Users of final demand is software that provides users with a variety of needs, but demand is essential. Homemade Smartphone development up to now have few quality issues would arise, you know Apple will often crash, so let your mind travel again this time in the "poor quality of domestic Smartphone" has left behind.
- Lenovo Mobile has shipped more than 13 million units in the first quarter, shipments reach 80 million expected this year. As a new brand vivo, in 2014 the shipments aim to exceed 30 million units. The first quarter of 2014, 89.11 million Smartphone shipments in China, accounting for 33% of the world, homemade smartphones now have their own hand.
- Based on the software market, software companies are subject to manufacturer's mobile phone software is preinstalled software products to enter the market for mobile Internet company "necessary", and with the growing competition, price has increased.
- Software company of software is while (author micro letter public,: Karen Guo of Internet circle), smart phone manufacturers itself also tries to build series belongs to himself of software products, early they no realized that software market of importance, now are began awakening has, smart phone manufacturers also began build belongs to himself of package, including Application Center, and game Center, and since with of system small tool (calendar, and Notepad,), and browser,, is called package, Because the smartphone maker company aims to make all software, not someone else 's, so as to avoid their "cheese" are shared with others.
- Software company "flank" Smartphone problems
- In fact, there are many software companies trying to out smart phone manufacturer's restrictions, create their own smart-phone brand, this can save a lot of costs of software preinstalled, to BAT for these companies, a large cost savings. Baidu, Tencent and Alibaba, 360, Jingdong had had a test in this regard, but have always been able to really get into the mass ":" close to zero. There are several difficulties:
- (1) the non-uniformity of a software product. Baidu Department mainstream of mobile Internet products line has phone Baidu, and Baidu phone assistant, and Baidu browser, and Baidu map, and Baidu input, and Baidu cloud, and Baidu music, and aiqi art, and Baidu news, and Baidu phone Defender, and Baidu glutinous rice,; Tencent Department has micro letter, and application treasure, and Tencent phone Butler, and Tencent video, and Tencent news, and Tencent map, and QQ browser,; Ali Department has UC browser, and Gaud map, and shrimp music, and SINA micro Bo,.
- Throughout the product line of BAT to the mobile Internet, the conflict is very large, social networking, video, music, services, product lines will have two plus will also circulate similar software products on the market, so software companies based on a single direction trying to rush to the Smartphone platform, creating his software-centric smartphone products is difficult.
- (2) the high threshold for smartphones. Many people think that the Smartphone is no threshold, anyway, buy a bunch of components, and then have to find a replacement factory OEM, such an approach is not popular HTC are removed in this way. Smart phone themselves there is some threshold of, plus patents related to technology, for software companies to the layman, or a "special people do special things" better.
- (3) it is difficult to form a large number of users. BAT did not build their own smart-phone products, is not another reason for success is more difficult to build a large number of users, if I can sell for hundreds of thousands of millions of units, whether it's smartphones market, or the software company itself, there is not enough volume, were unable to form a qualitative impact.
- The smartphone maker's "weakness"
- Create exclusive Application Center, and build up their own brand of software products, Smartphone manufacturers now almost all do this, system pre-installed applications, the mobile phone manufacturer's software very much, Application Center, Gaming Center, comes with small tools, browsers, and will have, without third-party software products are actually quite rare.
- Smartphone makers offside to make its software market, is hoping to score a slice of the software market, but "flower embroidery easier." Notepad software, for example, Notepad is a product of Nokia, era's legacy, when Notepad software uses text records, but several smartphone makers, including millet's Notepad still retains only use text records.
- Then open the EverNote cloud notes, McCue, youdao several APP products such as notes, text is just one type of media, pictures, sounds, and other media can be mixed using earlier. Text records that are left over from the pre-Qin has been up to now, but now is the era of mobile Internet users can use multiple forms to document things, writing is a very awkward, inconvenient records, says starkly, millet, such as smartphone maker's notebook is still in the "Qin dynasty".
- Watching other smart phone software products, Application Center, System Tools, browsers and so on, many of which are low explosive form, the problem is there is no uninstall unless ROOT, there is software that even the ROOT cannot be uninstalled. The result is the mobile phone software "bloated" State Center for multiple browsers, multiple applications, multiple systems tools, because low system comes with software to use, not all users have a habit of ROOT and no ROOT can only be enforced by the system.
- In particular application Center product, domestic Center market with five or six mainstream products, plus dozens of Smartphone Application Center, mobile developers if you need to update the software, it will need a dozen apps market for mobile developer ecosystem is bad.
- Weakness of smart phones is that "do not understand" software, the software product will just simply 35 man teams to create some low to the table burst of little software, anyway, they sell hardware, instead of selling the software, so there is no need for too much of the software requirements. I would like to say
- From hardware to software, from software to hardware, they crossed each other hard, but don't get discouraged, as always, fight with each other, rarely see accord condition both, if XXX Smartphone manufacturers and some software available on the directions of cooperation, have not seen too many bright spots in the later period.
- Future of smartphones, smartphone makers and software companies will emerge between "two family harmony" State, only combination appear benign ecology, or simply grasping hands "three dates" interests, strong + weak on the whole has weakened.
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