Mobile phones and tablets are the present and future of marketing. Businesses need to prepare themselves to this mobile-friendly world yet, their websites still need to be adaptable for desktop computers. When developing a website for your business you can either create an infinite number of sites to fit the multitude of devices out there or use responsive website design. Creating many websites is not only timely and costly; it can dissuade your customers and you may find them looking elsewhere. The most efficient and user-friendly option is responsive web design.
What is Responsive Website Design?
Responsive web design (RWD), as defined by Wikipedia, “is an approach aimed at ensuring a site is optimized to deliver what a user wants and that it works effectively on the device being used to access the site.” More simply, there are more than 230 different sizes of screens available on mobile devices. Instead of creating 230 different layouts for these devices, plus another one for desktops, RWD allows businesses to create one that fits itself automatically on the screen on which it is being displayed. Since it is ‘responding’ to the screen size, the website designs are called ‘responsive designs.’
How does it Work?
In responsive web design the layout and features of a website are adjusted using CSS3 media queries according to the accessing device. It also relies on HTML5 technology that is supported by all mobile devices, unlike Flash which has never been supported on Apple devices. The content is processed by the user’s browser, not the business’ server, which means their browser determines which layout is the best and then arranges the information accordingly. This results in perfect screen settings every time.
The Benefits of RWD
There are many benefits to having a responsive web design, consistency being the most important. Whether a user accesses your site through a mobile device or their desktop computer, they will have a consistent experience across all platforms. It is also the recommended web design of Google. This creates better SEO optimization and load time on Google. RWD is a more cost effective approach as there is no need to build multiple sites or applications to maintain them, there is only one.
‘Mobile-first’ Strategy
The main principle of responsive web design is that it has a ‘mobile-first’ strategy. With all the staggering statistics that we are bombarded with daily about the world’s use of mobile devices, it seems it is the most logical choice when designing a business website. Most large brands are already using it successfully. To put together a responsive web design for your business in Ottawa, contact WSI eStrategies.
For More Details, Visit at http://www.wsiestrategies.com