Consumers are increasingly using their mobile devices for e-mail, social media, search functions and commerce.  This is a key fact that business owners cannot overlook, especially as we look towards 2015.  In a Pew Internet report, they found that 60% of cell phone owners use them to access the internet. Having mobile-friendly content is a necessity as more and more consumers turn to their mobile devices.

Incorporating Mobile into Your Marketing Strategy

As businesses begin planning their marketing, they need to understand the importance of mobile-content.  In a Neilson study they found that 60% of all adults own a smart phone and one-third own a tablet device.  It is crucial to provide consumers with a positive experience when browsing through a mobile device or risk losing them to a competitor.  It is more important than ever for businesses to include mobile-friendly content in their marketing plans.

Responsive Web Design

As you are building your mobile-friendly content, you must decide on building an alternate mobile version of the website or utilizing responsive web design.  Whichever you chose, it should be a positive experience for your customer.  Responsive web design, gained in popularity in 2013.  With so many different types of smart phones and tablets accessing sites, different apps had to be created to adjust for each of the different platforms.  An easier solution is responsive web design, which uses media queries to determine which resolution of device it’s being served on and then adjusts accordingly.  Depending on the device used, the sidebars, images, content columns and navigation will adjust to fit that specific device.

Location-Based Content

In conjunction with mobile marketing is location-based content marketing.  Mobile devices that are equipped with GPS will allow for businesses to send users deals, coupons and specials offers based on the user’s current location.  This is strategy that started in 2013 but we have seen it gain traction in 2014 as more smart phones have GPS and 3G.  As businesses fail to take advantage of this trend, they may see a decline in their sales as their competitors steal their customers with smart mobile marketing.

Get Mobile

Mobile marketing will be more and more prevalent as the years go on.  Businesses need to start thinking of their customers as accessing their information through mobile devices instead of through desktops.  Businesses that fail to adapt could see a disruption in business. To put together a mobile marketing strategy for your business, contact a Trinidad and Tobago mobile marketing company.