Learn how adding too many different applications can harm your business and how modern web CRM solutions can help you tackle this problem smoothly.

First the good news: Now you can use different software applications to run your business.

Now the flipside to it: These software applications together might eat into your business.

Let’s go to the root of the story:

The last 15 years have seen enterprises tackle the most challenging problems like the Big Data. Henceforth, most of them have invested in different standalone enterprise applications to improve organizational performance. The objective is same: to invest in enterprise apps that support the incessantly growing functions of an organization.

However in the lieu of increasing the efficiency, business entrepreneurs have done the grave mistake of making their business confusing. So while manual work has gone out of the window, COMPLEXITY has come in.

See how –

Megan Totka, Chief Editor for Chamber of Commerce comments – ‘’as your company grows, you add more processes, software, and people. If you haven’t been proactively streamlining all along, you may be surprised to find that your systems are complicated and redundant.

Consolidating workflow will help your growing business continue to flourish and keep your people working on the important stuff.’’

So here you’d go: Consolidation is the answer!!! But HOW EASY IS DOING IT?

Things can be a bit rocky for the large enterprises who have integrated their process with countless legacy systems built a decade ago for a different generation of users.

What they need to do:

• Understand that today consumer software has shifted towards simplicity. As a result – they cannot afford to add more layers of enterprise applications that are stretching the distance between strategy and execution.

• Look for ways to sustain innovation, and add functionality while reducing complexity.

Bringing in SIMPLICTY into the business

Bill McDermott, CEO at SAP, recently at its annual SapphireNow conference, stated- “Simplicity beats business complexity”

Get your thoughts correct: when I say simplicity, it’s got nothing to do with reducing functionality/processes of the business. On the contrary, simplicity means running your business from ONE UNIFIED application. Yes it’s true.

Thanks to the great inventors of modern Cloud CRM solutions who have complete revolutionized its definition. Today cloud CRM solution is no more limited to post sales customer service. If you look into cloud CRM solutions of Zoho, Infusionsoft or Converge Enterprise, all these are INTEGRATED BUSINESS MANAGEMENT SUITES.

Starting from the point of first customer contact (through marketing) right through post sales customer service, these web based CRM solutions manage all customer facing business functions. You or your team does not really have to look up into 10 different systems to gather data about one customer or lead. It is all in one secure online system.

Imagine the benefit: especially in today’s world when the need of gathering and processing business data keeps increasing. Also, unlike in the earlier case, now you do not make poor decisions based on a distorted reality of what is happening inside your company. Web based CRM solution gives you a one in all insight into the working and performance of each crucial process – Sales, Marketing and Customer Service.

And that’s not it – modern web based cloud CRM solutions provide open APIs to integrate other third-party business applications. Plus you get the option of choosing and adding apps from the web CRM personal Apps Store.

Example – Converge Enterprise Apps Store offers a suite of next generation apps to connect faster with customers, employees and partners from one platform.

At present, they provide app integration for – Outlook, Docusign, GoToMeeting, Twilio, Google Apps and Box. Upcoming apps include – Quickbooks, Webex, Wufoo, Xero, Freshbooks and Zapier.

So what are you waiting for?

Choose web CRM solution now to reduce your business complexity and enable your entire team have access to quick, intuitive and meaningful insights.